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Franklin Loufrani (born October 25, 1942 in Algiers, Algeria) is the President of the Smiley Company, which owns the trademark and copyright of the Smiley face and name in many countries.〔http://www.capital.fr/enquetes/hommes-et-affaires/ses-petits-smiley-lui-rapportent-de-plus-en-plus-gros-423154〕 ==History== Franklin Loufrani has spent over 5 decades working in journalism and also in senior positions within the licensing industry.〔http://www.licensing.biz/business-analysis/read/my-life-in-licensing-franklin-loufrani/026660〕 Starting out in 1960 as editor of France Soir and as a copywriter for the advertising agency Masius-Landa. In 1969 he founded the licensing department of publisher Hachette in France to license the rights to Babar the Elephant and other characters from their books. In 1972 Loufrani became the first person to trademark and promote the Smiley face.〔http://www.lefigaro.fr/societes/2010/01/05/04015-20100105ARTFIG00704-smiley-ou-l-histoire-d-une-opa-sur-un-sourire-.php〕 He used it to highlight the good news stories in newspaper France Soir. He simply called the design "Smiley" and started licensing the rights through his company, Knowledge Management International (KIM).〔http://www.forbes.com/2006/05/08/walmart-smiley-trademark-cx_po_0508autofacescan08.html〕 He then went on to become chairman and managing director of Junior Productions in 1973, who were the licensing agent for Marvel Comics, Hanna Barbera, Larry Harmon and other major US global licensing properties, as well as emerging Japanese properties such as Goldorak (Yūfō Robo Gurendaizā in Japan), Prince Saphir (Ribon no Kishi in Japan) and many others.〔http://www.collect-all.net/t9644-tele-parade-et-tele-junior〕 In 1977 he launched Télé-Junior S.A, where he held the position of chairman and publishing director of Télé-Junior. in 1978 he also became publishing director of Télé-Parade. Loufrani takes credit at this time for the innovative step of publishing and distributing magazines, records, tapes and videotapes to increase awareness of his licensing properties, becoming the first licensing agent to support his licensed properties (Marvel, Hanna Barbera, Larry Harmon) through media campaigns and publishing.〔http://www.gamekult.com/blog/lvd/173212/tele-junior.html〕 In 1980 Loufrani was appointed General Secretary of S.P.P.S (Syndicat des Publication Périodiques Spécialisées) and in August that year he created SARL Junior d’aujourd’hui as a division of Femmes d’Aujourd’hui. As Loufrani’s notoriety in the publishing industry grew, in 1981 he became a member of the administration consult of F.N.P.H.P (Fédération Nationale de la Presse Hebdomadaire et Périodique), before becoming member of the commission of advertising of F.N.P.H.P in 1984. In October 1981 he buys the shares of SARL Junior d’aujourd’hui from Femmes d’aujourd’hui and also takes the ownership and right to exploit “Télé-Junior” in his company SARL Junior Productions. Throughout this time Franklin Loufrani continued to grow Smiley as a global licensing property, and in London in 1996, Nicolas Loufrani joined his father in working for Smiley. Together they started the Smiley licensing company,〔 taking back all pre-existing trademark rights Franklin Loufrani had maintained in the Smiley logo since 1971.〔http://www.nytimes.com/2006/07/05/business/worldbusiness/05smiley.html?_r=1&pagewanted=all〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Franklin Loufrani」の詳細全文を読む スポンサード リンク
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